Our firm went through about 30 print advertisements for anti-drunk driving campaigns and we voted on what we thought were the 10 most effective ads. We looked far and wide across the internet and pulled advertisements from every country and tried to narrow down our top 10 ads. Our main objective was to determine the 10 best ads that are most likely to stop people from drinking and driving. In particular order from #10 to #1 here are our choices for most effective advertisements:
10. This is a very powerful image that uses a stunning message that not only can you die in a drunk driving accident, but you can also become paralyzed for the rest of your life or you can ruin some one else’s life too.
9. This image uses stunning imagery to get its point across. It’s a pretty forceful message and straight to the point. One thing we were confused by, is why the male in the photo seems to be shoe-less.
8. Highlighting the periphery consequences of a drunk driving conviction, this ad intertwines alcohol bottles named for individual consequences.
7. Another very powerful image that shows the potential end one might find if driving drunk. As with previous images, these were very powerful to our team. The image is simple but really gets the point across.
6. This image is a little different from previous images, it highlights a parking spot for drunk drivers. Of course there is a tree in the middle of the spot, intimating that if you drive drunk something really awful will happen to you and any passengers in your car.
5. Our team thought this ad was particularly creative. It shows a head-on crash and it also plays off the print ads from Absolut Vodka in that it shows the outline of a vodka bottle. The imagery is stunning in that an outline on the ground is often used in American motion pictures to denote where a dead body is found. Also interesting to note, the outline is tagged as evidence. Very creative anti-drunk driving ad.
4. Here is a very humbling image from MADD that really highlights the issue of ‘Buzzed Driving’. Some people think they can drive after only consuming a few drinks or being ‘buzzed’. The truth of the matter is that it’s still drunk driving and this image really pushes that point home.
3. Here’s another very persuasive ad using a crunched up vehicle into the shape of an Absolut Vodka bottle at the site of an accident. The caption is simple and really drives the point home: “Absolut Fatal”.
2. This image was a favorite of a lot of the lawyers on our team. It was different from some of the rest (i.e. not a crash scene) and the creativity was above and beyond some of the other ads we reviewed. And of course, the point is made very well. if you drink and drive, you stand a very good chance that you will end up in handcuffs, one way or another.
1. Drum roll please . . . . . And the winner is . . . this Fiat ad. This ad has such compelling imagery. Open the beer can and the child on the bike disappears. The more you drink, the less likely you are to see the child riding his bike on the road. The higher the level of impairment the higher the risk involved. This ad was our favorite because it really gets the point across in a very succinct manner that can elicit a strong emotional response.
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